Mastering digital asset management

DAM Best Practices

Digital Asset Management (DAM) constitutes a productivity-enhancing capability in large organizations, content producers, marketing and communications groups, and content or creative teams.

DAM speeds the retrieval and reuse of digital media files as well as the transformation of digital media files into the more useful or engaging forms.

Most advertising, media, entertainment, and publishing firms today use DAM systems to speed the production and delivery of their content to market, lowering production costs and increasingly overall agility of core business processes.

Most content firms use DAM to drive content monetization, building a Transformational Content Infrastructure to align their digital content portfolios with the satisfaction of the Empowered Consumer and business requirements of customer engagement lifecycle.

Many medium to large enterprise marketing operations today use some type of DAM to speed the launch of new products and the execution of multichannel marketing programs, adding five to 20 days to their product sales-lifecycle as well as synchronizing more complete coverage of targeted markets with integrated multi-channel and social media campaigns.

DAM Best Practices represent the most efficient (least amount of effort) and effective (best results) way of improving operational productivity, incorporating repeatable practices that large numbers of people have proven over time.

DAM Best Practices incorporate the insights and know how of successful, long-term users and managers of digital asset management.

Confidence…Know how…Optimism

Hi, I’m Michael Moon, CEO of GISTICS. If you give me just few minutes, I will introduce some of the most innovative and effective ways of mastering DAM.

As the Editor in Chief for the Journal of Digital Asset Management (since 2005) and one of world’s first DAM consultants (since 1995), my team and I have more than 15-years experience in all aspects of DAM.

However, unlike traditional consultancies, GISTICS has pioneered the modeling and transfer of user best-practices, using these capabilities:

• Primary research of the industry’s most productive users and DAM service groups
• 200-plus in-depth interviews with advanced DAM users and practitioners
• Organizational design of best-of-class DAM service groups
• Skills-capabilities models for key staff positions of a DAM service group
• The most recent advances in online and task-based learning techniques
• Peer tutoring of busy professional in social networking workspaces, and
• Masterclass facilitation of service-innovation projects

In more concrete and specific terms, we reverse-engineered successful DAM operations and programs, breaking down complex projects into small, concise units of work (15-day projects that a single person can complete), enabling you and your team to perform the following:

• Do-it-yourself
• Assign the work to a consultant (which we can recommend or provide), or
• Bundled these projects into a larger statement of work of your chosen DAM vendor.

Using our passion for and extensive knowledge of DAM, GISTICS delivers the following:

• Courses: DAM Best Practices and CIO/CTO Masterclasses
• Innovation Service Packages: Ways to solve known and persistent problems of a DAM system life cycle
• Though Leadership: Industry events and online webinars
• Publications and Tools: 20 white papers, 75-plus journal articles, 110-page workbook full of tools, and more

Service Capabilities of GISTICS for DAM Best Practices

Please click on any item above to download a Quick Plan describing each offering.