Attracting enterprise buyers

Engagement Microsites

For most of today’s technology and DAM service providers, marketing has transformed from a set of “outbound push” activities and promotions into an “integrated pull” program with affiliates and partners, using a select combination of opt-in newsletters and downloads, focused webinars, social media, and executive-level networking.

This transformation of marketing entails new ways of attracting buyers, engaging decision-influence teams, and nurturing the buying decision-making process, including the open-ended, customer-led discovery of:

• Root causes of their problematic business conditions
• Crucial business requirements that their new systems must satisfy
• Organizational change-management criteria of their particular stakeholders and groups
• Selection criteria for defining their overall best solution and vendor
• Futureproofing their change agenda and disruption-recovery plans

Engagement starts with dynamic and prevasive market presence: easily found(high search-results rankings), attractive business insights (visual explanations and cogent information), and crisp and logical next-action steps leading to practical business solutions.

Attract…Connect…Demonstrate Value

GISTICS manages a growing network of websites.

We get a fast start with clients by redeploying our large inventory of white papers, interview transcripts, graphic digital assets, presentations, and survey findings. We populate dozens of websites with the deepest, most relevant content focused exclusively on DAM and MRM.

We use a variety of live events and just-in-time interviews to create new editorial and reasons to engage.

In this way, we provide technology and DAM and MRM service providers with simple, effective ways of attracting new customers, using network of engagement microsites.

Please click on any item above to download a Quick Plan describing each offering.