Starting new conversations

Thought Leadership for Networked Markets

Buyers and partners want clarity, assurance, and sustaining value from their technology partners and service providers.

Technology and service providers need faster, more direct ways to connecting with potential buyers and partners.

With the abundance of information from the Web and, increasingly, sharp opinions from social media and social networks, today’s buyer and prospective partners need powerful ways of discussing their situations or needs without feeling jammed into a sales promotion.

Buyers and partners truly appreciate objective third-party insights and analysis of:

• Business cases—investment analyses that justify a purchase decision
• Organizational needs—business requirements and use cases
• Selection criteria—how to determine the best solution and partner

Essentials for increasing engagement and sales

GISTICS published the first executive white paper in 1991, pioneering the use of argumentation, business case fundamentals, strong visual communication techniques, and learning and engagement modalities of neurolinguistic programming.

Since then, we have

• Authored 40-plus white papers read by 100,000+ executives worldwide
• Edited 34 issues of the Journal of Digital Asset Management
• Delivered more than 400 keynotes and public presentations
• Designed and led 8 major industry summits
• Led more 50 professional development workshops
• Wrote and sold comprehensive DAM market reports to 250 of the leading firms in the world

Please click on any item above to download a Quick Plan describing each offering.