What constitutes the sustainable competitive advantage of GISTICS?

Competitive advantage derives from unique ways of doing things that, in the customer’s experience, add significant value. Sustainable competitive advantage represents a way to add value to customers that competitors find difficult, impossible, or too costly to match. The competitive advantage of entrepreneurs entails the fulfillment of an unserved or poorly served need, emphasizing an innovation business model.

Innovation Business Model of GISTICS
Our sustainable competitive advantage stems from our innovation business model that delivers:

• New highly desired satisfactions that we bring to an unserved or underserved market.
• Payback pricing that demonstrates how investment in one of our programs will provide a return on investment.
• Client fulfillment processes that produce excellent result each time.
• Strategic positioning that industry leaders and executives at the largest or most influential firms in the world recognize and trust.
• Global trust network of executive visionaries, change agents, beta test pilots, and solution evangelists, strategically positioned in the world’s largest brand and media firms.

In summary, GISTICS has established a new and highly influential type of business – what we call a trust network—that serves as an independent and trusted facilitator of buying or acquiring a new technology.

Eight Competitive Advantages
A combination of eight elements gives GISTICS its sustainable competitive advantage. We express this advantage in our corporate slogan, Thought Leadership…Executed Worldwide(SM).

THOUGHT LEADERSHIP demonstrates our success in spotting new technologies, applications, or organizational processes long before other analysts and press and publishing provocative and illuminating white papers that define how to harness the potential of a particular technology. We demonstrated our thought leadership in these new industries and practices:

• Automated record keeping for environmental compliance, 1989
• Digital reference and presentation libraries for field marketing, 1990
• Interactive multimedia, 1991
• Best practices for third-party software developer support, 1992
• Digital asset management, 1994
• Electronic software distribution, 1995
• Multichannel branding, 1996
• Activity-based ROI for IT, 1997
• Smart media best practices, 1998
• Brand sonification, 2000
• Visual search, 2001
• Marketing services platforms, 2001
• Total immersion learning for digital media arts, 2001
• Dynamic image servers, 2002
• Document servers, 2002
• Automated forms processing, 2003
• Mobile media and social gaming, 2003
• Marketing operations management, 2004
• Enterprise collaboration, 2004
• Marcom supply-chain management, 2005
• Supply-chain strategies for multisensor intelligence, 2005
• Packaging supply-chain management, 2006
• On demand English language learning with mobile phones, VoIP, and Web devices
• Webcast theaters, 2007
• Brand strategies for 2.0 business models, 2007

Our executives have become industry spokespersons, authoring 60+ columns and delivering keynotes at 350+ industry conferences. Our CEO wrote the highly acclaimed book, Firebrands: Building Brand Loyalty in the Internet Age (Osborne/McGraw-Hill, 2000).

BUSINESS MODEL INGENUITY describes how we help a buyer see new, attainable opportunities:

• How acquisition of a new asset will create new markets and incremental revenues
• How investment in our business development programs enables a firm to maximize its investment in a newly acquired asset or a business partnership, or
• How the purchase of a solution by an end-user firm will produce a return on investment.

Our mastery in business models enables us to envision the emergence of new strategic technologies and how a network of businesses must align in an industry value chain.

STORYTELLING explains complex intangibles in simple, concrete, and engaging ways – graphics, animations, white papers, surveys, Webinars, events, and industry conferences. Our mastery of executive storytelling enables us to develop a crisp, cogent, and compelling business development strategy, addressing the investment requirements of each type of business within an industry value chain.

DEAL FLOW ensures the steady inflow of qualified business opportunities. We use


• Specialized databases consisting of industry executives of our trust network
• Executive invitations to receive free white papers that average six to 11 percent response rates from C-level executives of targeted businesses
• Executive briefing and white papers that address topic of strategic and compelling concern to executives in targeted markets
• Thought leadership with our authoritative positioning and public speaking engagements
• Configurable ROI-based pricing model that demonstrates how much money our clients make using one of our services.

OPERATIONAL EXCELLENCE underlies the design, production, and delivery of white papers, market-making programs, and websites that meet or exceed our client’s criteria for value and satisfaction. Our mastery of systems, quantification, and team problem-solving ensures the consistent high quality of our work and the scalability of business operations.

BREAKTHROUGH STRATEGIES emphasize the use of

• Our systematized business development processes on behalf of clients
• Our expertise in the development of brand-positioning strategies
• Our experience in driving a brand into a commanding position in its target markets, and
• Our extensive worldwide trust network of visionaries, change agents, and solution advocates.
• Our mastery of breakthrough value-chain strategies marshals the marketing investments of multiple businesses in a new market, speeding the formation of a stabilized, growing industry value chain.

ENLIGHTENED CORPORATE CULTURE attracts and rewards talented, passionate, effective, and loving employees who hold forth into the world with full self-expression and realization of their soul’s true service to others. No kidding, we hire the best and the most capable who manifest a life purpose that aligns with our corporate mission and primary aims of its founders and members. All together, these seven competitive advantages distinguish GISTICS from its competitors, including management consultants, marketing firms, public relations agencies, and market research firms.