What aspect of the execution logic for service franchises do you find missing or not working within your organization?

1. Business service firms get things done more efficiently than their clients—organizations that rely on ad hoc groups and informal processes.
2. Experienced project teams that use documented procedures, well-practiced tools, rapid-cycle feedback from other practitioners, and the social networks of peer practitioners produce higher quality results more quickly and with less cost than ad hoc groups using informal processes within typical client organizations.
3. The superior service-fulfillment methodology and brand marketing of a particular business service firm differentiate that firm from other business service firms competing in the market, enabling the firm with a superior service-fulfillment methodology and brand marketing to capture a greater share of the market.
4. Persistent communication of a differentiated value proposition—core values, thought leadership, trusted references, and perfected service-fulfillment methodologies—induces prospective clients to choose that business service firm among other competitive firms.
5. The consistent delivery of business results that meet or exceed clients’ criteria for quality and satisfaction, coupled with the persistent, integrated communication of a differentiated value proposition, demonstrates the systematization of best practices of the superior business service firm, enabling that firm to establish a commanding, if not dominant, position in its chosen markets, to maximize revenue growth and profitability, and to capture a greater share of total market capitalization among comparable firms in the same business services sector.
6. A business service firm can maximize its revenue growth, profitability, and share of market capitalization by systemizing best practices for service fulfillment and persistent, integrated communication of its differentiated value proposition.

To succeed in the Era of Trust Networks, how do you need to think differently about your service fulfillment and marketing?