To succeed in the Era of Trust Networks, how do you need to think differently about competitive parity?

BUYING LOGIC FOR Adoption-Benchmark Databases

• Competition (and how to prevail over it) defines a dominant, high-priority concern for most executives.
• Most enterprises deploy new technology to achieve competitive advantage.
• The recognition of how competitors deploy a particular technology invokes a competitive self-assessment among most executives within that particular industry: “Do we lead our industry in deploying this technology or do we lag behind?”
• Often these competitive self-assessments initiate internal needs assessments of their competitive response or energize the procurement of a new technology that will offset or surpass any advantages now enjoyed by competitors.
• A Web-accessed database that publishes adoption benchmarks by industry, firm, solution, and buying intentions will not only support competitive self-assessments among firms within a featured industry, but these benchmarks will also energize needs assessments or procurement activities.
• GISTICS promises to develop and maintain a searchable online database that lists technology adoption benchmarks for competitive firms within an industry will attract executives from those firms profiled in the database and activate the buying consideration, trial, and purchase of new technology.

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