To succeed in the Era of Trust Networks, how do you need to think differently about driving the growth of a primary market?

Primary markets consist of buyers and sellers who exchange goods and services for money and other monetary considerations. Growth acceleration programs use the preexisting market infrastructure—conferences, newsletters, magazines, Websites, special interest groups—to maximize market success, adding momentum and thrust to your commercial development.

Strategic deal flow identifies prospective customers within a targeted market, leading them through a series of Webcasts, forum discussions, regional seminars, and specialized workshops.

Certified consultants’ programs research program specifications for attracting and supporting independent consultants, micro-businesses, and service providers to a consultant network program, speeding market acceptance by harnessing trusted social networks of independent consultants and service providers.

Collaborative solutioneering consists of multiday workshops that examine how best to buy and deploy a new technology or disruptive innovation, using the collective insights of current and potential customers, independent consultants and developers, and small solution providers of a complementary capability.

Adoption-benchmark databases list which 10 to 20 end-use organizations within a competitive industry sector have deployed a particular technology or capability, as well as the level to which each firm has standardized its operations on a named technology or capability. The awareness among senior executives of a competitor’s success speeds the purchase consideration to an equivalent or a leap-frogging technology or capability—usually provided by one or more of our clients.