To succeed in the Era of Trust Networks, how do you need to think differently about driving innovation to market?

Soft launch programs speed the emergence of primary markets for new technologies or disruptive innovations, building the essential infrastructure of what analysts call concept markets.

Primary markets consist of buyers and sellers who exchange commercial goods and services for money and other considerations, emphasizing the transformation of breakthrough prototypes into solutions and the emergence of shared vocabularies, problem-determination methods, and investment analyses that justify purchases of new technologies or disruptive innovations.

Concept markets precede the emergence of primary markets, calling attention to the first contacts of potential buyers and possible sellers and the nonfinancial exchange of ideas and experiences about yet-unfulfilled requirements for business solutions.

GISTICS creates concept markets, using guerilla messaging and stealth business development processes to drive the rapid emergence of primary markets.

Soft launch programs entail the delivery of four services, each incorporating the an Executive White Paper and a preceding service:

1. Stealth business development integrates normally simplistic word-of-mouth marketing with outbound lead generation and activity-based roadmaps and models.
2. Insight Microsites consist of 10 to 30 Web pages, republishing the content of an Executive White Paper and augmenting that content with a keyword glossary, wiki-like commentaries, one or two Webcast presentations by a GISTICS analyst, and a small forum discussion board for interested parties to pose questions and read responses.
3. Insight Portals consist of 50 to 100 Web pages, incorporating all the capabilities of Insight Microsites and adding a detailed solution lifecycle (200 or more comments from users or analysts about the buying and using experience of a new technology), six to nine Webcast presentations by a GISTICS analyst, technologist, end-use customers, and consultants, and two industry-roundtable discussions (transcripts and podcasts).
4. Concept-Market Websites consist of 400 to 1,000 Web pages, incorporating all the of capabilities of Insight Microsites and Insight Portals and adding an Industry Messaging Program, a detailed Master Project Roadmap with 50 commented project plans and structured forum discussion groups, and a customized 6- to 10-foot Market-Maker’s Roadmap.