To succeed in the Era of Trust Networks, how do you need to think differently about the decision-making criteria of prospective customers?

BUYING LOGIC FOR Executive Insight Portals

• Good marketing brings an attractive value proposition to those buyers most likely buy.
• Buyers compare and contrast value propositions from multiple sources, creating a differentiated value proposition that facilitates collaborative decision making.
• Buyers in early-stage markets find the value proposition attractive that addresses unique business requirements of their particular industry, market, or business model.
• Market makers of a new technology or disruptive innovation develop differentiated value propositions for each industry, market, or business model of buyers they intend to attract and serve.
• An Executive Insight Portal that publishes 6 to 10 differentiated value propositions, each addressing one industry, market, or business model of potential buyers of a particular new technology or disruption innovation, speeds the emergence of a primary market and the identification of potential buyers.
• GISTICS promises to identify buyers in 6 to 10 niche markets, unifying these niches within a more comprehensive and named market category of an Executive Insight Portal.

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