To succeed in the Era of Trust Networks, how do you need to think differently about speeding the buying process?

BUYING LOGIC FOR Strategic Deal Flow

• Buyers of new technology seek assurance of payback, using trusted insights of an internal decision-influence team and a primary project stakeholder committed to successful deployment of the new technology.
• The typical buying process begins when forward-thinking scouts or prospective solution evangelists identify a key industry development or trend, organizing a collection of high-quality publications and other executive insight materials.
• When offered a convenient way to receive free, high-quality executive insight materials, such as analyst reports and white papers, most forward-thinking scouts and prospective solution evangelists will opt in to a subscription with a trusted information intermediary—publishers, trade associations, research firms.
• Provisioning insight resources and best practices to forward-thinking scouts and prospective solution evangelists and addressing all key phases of the solution lifecycle (business requirements, solution architecture, vendor selection, startup and maintenance) speed the procurement and deployment of new technologies and disruptive innovations.
• A trusted information intermediary known for delivering high-quality insight resources, such as analyst reports and substantive white papers, and for maintaining market-making Websites can attract hundreds of active buyers in a market and speed their progression through all key phases of the solution lifecycle for your new technologies or disruptive innovations.
• GISTICS promises to speed the buying process among the active buyers in your market, provisioning free executive white papers, thought-leadership Webcasts, and community Websites that support the market-making efforts of solution evangelists.

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