To succeed in the Era of Trust Networks, how do you need to think differently about the efficiency of your pan-regional marketing communications?

BUYING LOGIC FOR International Marcom Strategies

• Good marketing brings an attractive value proposition to those potential customers most likely to buy.
• However, attractive value propositions will fail to produce sales unless supported by market coverage—getting an attractive and consistent value proposition to potential buyers.
• Effective market coverage requires the rapid and synchronized communication of an attractive value proposition across multiple markets, communication channels, and collateral formats.
• One operational factor most undermines effective market coverage: the redundant, manual procedures associated with the skill, time, and cost-intensive activities of specification, production, and sourcing of marcom collateral for use across global markets, multiple channels, and integrated online and offline formats.
• Centralized, automated collateral production and localization that incorporate self-service on-demand marcom portals (outputs of a Smart Collateral Factory) help to maximize market coverage and speed to market consistent brand-marketing messages, while reducing overall labor content, redundancies, and costs of marketing communications.
• GISTICS promises to help increase the operational effectiveness of your international marketing communications, defining strategic sourcing strategies and tactics for reducing overall labor content, redundancies, and costs of pan-regional marketing—a source of additional funding for expanded market coverage.

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