To succeed in the Era of Trust Networks, how do you need to think differently about maximizing market coverage?

BUYING LOGIC FOR Marcom Supply Chain Strategies

• Good marketing brings an attractive value proposition to those potential customers most likely to buy.
• However attractive, value propositions will nonetheless fail to produce sales unless supported by market coverage—getting an attractive and consistent value proposition to potential buyers.
• Effective market coverage requires the rapid and synchronized communication of an attractive, consistent, easily understood, and creditable value proposition across multiple markets, communication channels, and collateral formats.
• One key factor undermines effective market coverage for most global marketers: the lack of data for determining the best value proposition with which to engage potential customers most likely to buy and for communicating that value proposition across global markets , multiple channels, and various collateral formats.
• Global enterprises can maximize their effective market coverage with the combination of a centralized repository of known best practices for market coverage; a dynamic decision market for determining the most attractive, consistent, easily understood, and creditable value proposition; and a digital supply chain capability for managing a global network of marketing vendors.
• GISTICS promises to maximize your return on marketing investments (ROMI), assisting you with the development and execution of a marcom supply chain management strategy—a proven and effective way to maximize market coverage, reduce redundancies and sourcing costs, and redeploy real cost savings into expanded market coverage.

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