To succeed in the Era of Trust Networks, how do you need to think differently about customer evangelism?

BUYING LOGIC FOR Networked Business Models

• Major discontinuities in the basic patterns of life and commerce, such as the mobile phone or the Internet, disrupt the buying preferences and habits of customers.
• Disruption of buying habits creates new openings for competitors to enter previously well-defended markets, as well as for incumbent competitors to reinforce their competitive advantages.
• Harnessing buying habits disrupted by the mobile phone and Internet entails the development and rapid execution of a networked business model.
• Networked business models explain how the business drives innovation to market, attracts and satisfies customers at all customer-preferred points of contact, and produces higher levels of profit than average in their industry sectors, using a digital service platform as the foundation for the business.
• The development of networked business models incorporates many recent technical and social innovations, emphasizing expanded business strategies for harnessing social networking, the collaborative development of open-source insights, customer sharing of those insights and best practices among peers, and the transformational effects of trust networks on the basic patterns of life and commerce.
• GISTICS promises to speed your development of a networked business model, harnessing the most recent technical and social innovations to capture new profit and a higher share of total market capitalization within your industry sectors.

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