To succeed in the Era of Trust Networks, how do you need to think differently about brand-voice expression?

BUYING LOGIC FOR Tribal Branding

• Effective brands give voice to the visceral, heartfelt satisfaction of customers.




• Networked brand strategies define how best to marshal the awareness, consideration, trial, commitment, and word-of-mouth advocacy of customers and marketplace intermediaries.
• Customer advocates and solution evangelists (authoritative non-using recommenders) appropriate facets of their favored brands, creating simpler, more poignant, and socialized expressions of what we call a “tribal brand.”
• The process of creating a tribal brand incorporates thousands of social interactions among customers with various facets of their favored brand, taking many months or years to attain a socialized expression that constitutes a tribal brand.
• Facilitated workshops with customer advocates, solution evangelists, and other allied market stakeholders accelerate the process of creating your tribal brand, using small, participatory peer groups and fast-cycle feedback methods to produce a simple, poignant, and socialized expression of your brand’s voice.
• GISTICS promises to speed creation of your tribal brand, facilitating a series of workshops with customer advocates, solution evangelists, and other allied market stakeholders who will assist in the collaborative socialized expression of your brand voice.

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