How would you know it’s time to put executive MONOGRAPHS into your business development process?

BUYING LOGIC FOR Executive Monographs

• Senior executives want a crisp, cogent, fact-based summary of a business problem and objective economic analyses that support an investment decision.
• In most early-stage markets, executives and their staff do not know what they want—they lack a well-defined market category and related concepts, keywords, and value propositions.
• Many executives and their staff will explore a new market category if and when offered objective economic analyses of their particular industry, market segment, or business model.
• Promotion of one- or two-page summaries of return-on-investment analyses of offerings from a new market category, individual summaries that address a particular industry, market segment, or business model, induce target market prospects to download an attractive publication.
• Convenient, free access to one- or two-page summaries—called Executive Monographs—from an independent research firm known for fact-based summaries of business problems and objective economic analyses induce many executives and their staff within buying organizations to opt-in, creating a responder database of early-stage market stakeholders: buyers, essential third parties, and potential partners.
• GISTICS promises to speed the creation of a responder database of early-stage market stakeholders, publishing a series of one- or two-page monographs that each address a particular industry, market segment, or business model.

Request Engagement Details