How would you know it’s time to put MASTER-CLASS INTERVIEWS into your business development process?

BUYING LOGIC FOR Master-Class Interviews

• The lack of “air cover”—absence of advertising-supported magazines, vendor-supported tradeshows, and fee-supported conferences—define most early-stage markets.
• In early-stage markets, only experimenters and early adopters possess meaningful insights and deployment know-how for a new technology or disruptive innovation—individuals who often remain squirreled away in advanced projects and labs.
• The cataloging of the collective insights and know-how that experimenters and early adopters possess requires a multidimensional information-gathering framework.
• In-depth interviews that use activity-based project and workflow models speed the cataloging of the insights and know-how of experimenters and early adopters, documenting the critical success patterns of breakthrough prototypes and how to replicate the success of breakthrough prototypes.
• Expert collation and synthesis of the critical success patterns of breakthrough prototypes speed the emergence of early-stage markets, creating shared vocabularies, problem-determination methods, and investment analyses that justify purchases of new technologies or disruptive innovations.
• GISTICS promises to speed the emergence of early-stage markets for new technologies or disruptive innovations, synthesizing the collective insights and know-how of experimenters and early adopters and publishing the critical success patterns of their breakthrough prototypes.

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