How would you know it’s time to put OPPORTUNITY-CASE white papers into your business development process?

BUYING LOGIC FOR Opportunity-Case White Papers

• Making markets entails the work of a small group of dedicated individuals.
• This small group of market makers includes advanced project directors within enterprises, project managers, business analysts, workflow owners, and Web service integration specialists.
• In most early-stage markets, more than half of these market makers comprise independent consultants and external solution providers.
• Many otherwise willing buyers of new technologies or disruptive innovations cannot proceed until they have secured the needed talent, many of them externally contracted consultants and solution providers.
• The rapid introduction of needed external talent depends on access to appropriate social networks and communication of short-term income opportunities: a special class of executive white papers by GISTICS called Opportunity-Case White Papers and a guerilla marketing campaign of these white papers to advanced project directors within enterprises, project managers, business analysts, workflow owners, and Web service integration specialists.
• GISTICS promises to speed the deployment of your new technology or disruptive innovation, inducing the essential market makers to subscribe to an Opportunity-Case White Paper and profiling their ability and willingness to contribute to advanced projects of early-stage markets.

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