About
GISTICS
GISTICS constitutes an innovation think-tank that speeds the development of operational capabilities of the following:
- Customer engagement—how firms attract, serve, and keep profitable customers for life
- Digital asset management—how firms and agencies speed multimedia customer communications to market
- Marketing operations management—how firm optimize their marketing mix for revenue growth, profitability, or return on investment
Often, our work entails perfecting existing processes and systems of clients, adding catalytic elements of insight, humor, and performance-support systems that maximize benefit.
As an innovation think-tank, we work with a variety of clients on a wide range of projects and programs.
However, our motto, “Catalytic ‘Ah-ha’ Insights...Bold Solutions...Sustaining Momentum”, sums up our work.
Clientele
GISTICS advises mid- to large-sized consumer or B2B brand enterprise on service-innovation strategies for customer engagement, marketing supply chains, and digital asset management. Clients include Amway, Boeing, Disney, E&J Gallo, Ericsson, Frank Russell Company, Gap, General Motors, FCB, Hallmark, Hasbro, IBM, Leo Burnett, Nokia, Philips, SanomaWSOY, SAP, TeliaSonera, Thomson Corporation, Time, VF Corp, Walmart, and Warner Bros.
GISTICS trains advertising, digital content, marketing, and publishing professionals in the best practices of digital asset management, marketing operations management, and customer engagement, using social networks, peer insight-sharing, and full-immersion masterclasses to develop a skills portfolio of a successful career.
GISTICS assists conference and event-management firms in the design, agenda development, speaker and talent acquisition, and marketing of executive-level events. GISTICS specializes in small-group "world cafe" sessions that emphasize executive-peer insight sharing and full-immersion masterclasses. Our clients include Clarion Events (UK), Euroforum (NL), Henry Stewart Events (UK), Igedo (DE), Seybold Seminars, and Thought Leadership Summits.
GISTICS assists technology companies in executing corporate and market-entry strategies. This includes personal trusted introductions of partners and new customers, advocacy in social networking groups (Linked In, Facebook, Plaxo), certified consultant’s and developer relations programs, and service-fulfillment methodologies. Clients include Adnovate (NL), Adobe, Alterian (UK), Apple, Arizona (BR), Artesia, AssetLink, Big Step, Capital ID (NL), Cariocas, ClearStory, ConceptShare, D-BAM, Deep Video, Deloitte, Digital Media Partners (FI), EMC, Emotion, Ex’pression, Freedman International (UK), Getty Images, Informix, Harris, HP, IBM Autonomic Computing, Kodak, LaComunidad (NL) Macromedia, Media Equation (AU), NetXposure, Nokia Multimedia, North Plains Systems, Nstein Technologies, Onstream Media, OpenText, Oracle, Paxonix, Peer English Networks, Persistent Systems, PricewaterhouseCoopers, Radiance Technologies, SocialMedia8 (NL), Sonera (FI), and Talent Partners (FI).
GISTICS assists independent consultants to find long-term engagements, define and manage complex, multi-year projects, and achieve professional and personal success, using masterclass academies, publications, workshops, telebriefings, and certification programs.
Michael Moon, Co-founder and CEO
Executives worldwide recognize Michael Jay Moon as an international authority on customer engagement, marketing operations management, and digital asset management and as a masterclass facilitator of innovation leadership academies and executive peer-workgroup sessions.
He participates in many of the client projects and programs as a insight catalyst, strategist, writer, and industry networker.
Michael Moon has delivered more than 400 keynotes, presentations, executive seminars, workshops, and Web-based webinars around the world.
McGraw-Hill and its international affiliates offer Mr. Moon's book, Firebrands: Building Brand Loyalty in the Internet Age in 13 languages.
He has lectured at UC Berkeley, Stanford University, San Francisco State University, California State University—East Bay, Fielding Institute, and St. Pölten University (AT).
Michael Moon leads masterclass tutorials at the leading conferences on Digital Asset Management and Digital Content Monetization
He serves as the Editor in Chief of the Journal of Digital Asset Management and DAM Best Practice Compendia on
- Marketing Supply Chains
- Metadata and Taxonomy
- Publishing Supply Chains
- Social Media, and
- TV, Broadcast and Cable
He leads a small, dedicated team in the Annual Survey of DAM Best Practices
As Blogger-in-Chief, Michael Moon writes for these sites:
- Engagement Marketspace, a site for technology and marketing solution providers
- DAM for Marketing, a site for insights about digital asset management in marketing operations
- DAM Best Practices, a site for clarity and explanations of current and next practices of digital asset management
- Customer Engagement Agencies, a site for insights about next generation marketing service firms
Michael Moon curates three LinkedIn social networking groups that serve international networks of innovation leaders, subject matter experts, and master-class practitioners with approximately 6000 members and growing rapidly:
Peter van Teesling, Managing Director and COO
Peter advises organizations in the implementation of cross-media projects and the social adoption of information technology in daily work. He leads professional development and training courses in crossmedia, content creation and distribution, digital publishing, web-to-print and digital asset management. He has participated in DAM and MRM projects for the past 15 years with clients ranging from insurance companies to international technology vendors. He is a well known trainer (and speaker) in the (Dutch) media production industry.
John Horodyski, VP of Learning, Professional Development, & Client Services, GISTICS, Dean of Academy of Digital Asset Management and Managing Editor, Journal of Digital Asset Management
He provides strategic direction on DAM implementations including metadata and taxonomy design for such clients as Kantar Video, Best Buy, and the Ford Foundation. John teaches a graduate online course at San José State University in Digital Asset Management. John came from Electronic Arts, the largest videogame publisher in the world, where he managed the implementation of their global digital asset management system with more than 500,000 digital photographs and 2D and 3D art assets for creative and publishing needs. He has published professional articles on digital media and metadata as well as presented papers on metadata and video games at various conferences. He holds a Masters in Archival Studies and Masters in Library and Information Science from the University of British Columbia.
Carol Chase Baum VP, Technology and Services, GISTICS
A nationally-recognized technology leader, Carol leads the services and technology team of GISTCS. Her background includes more than 20 years of strategic business and information technology consulting, encompassing a wide range of industries. Her current focus includes design and implementation of systems for Digital Asset Management (DAM), Creative Procurement and Agency Governance, and Marketing Operations Management. Her DAM consulting work has included client engagements with the Telecommunications / Media, Oil & Gas, and Financial Insurance industries. Other areas of expertise focus on the establishment of strategic client vision, and converting this vision into a roadmap for success. Often this takes the shape of developing formalized business plans that identify improvement opportunities for the client organization. Additional competencies include the process redesign, quality improvement, performance management, and productivity programs.
Dannie Albanese
Contact
GISTICS Incorporated
92 Templar Place,
Oakland, CA
94618 USA
Tel +1 510 450 9999
Fax +1 510 601 0563
gistics@gmail.com