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Academy of Digital Asset Management

Hi, I’m Michael Moon, CEO of GISTICS, the innovation think tank behind the DAM Best Practices Survey and the Grand Poobah of the LinkedIn Group, Masters of Digital Assets (aka MoDA)?
Let me introduce you to one of the most innovative and effective ways of mastering DAM: The Academy of Digital Asset Management.

Background

As the Editor-in-Chief for the Journal of Digital Asset Management (since 2005), my team and I have interviewed or collaborated with the leading experts and master practitioners of the field. In a phrase: foundational knowledge.

As the head of GISTICS, the world’s first research firm to cover (continuously since 1995), my team and I have more than 15-years experience in all aspects of DAM—from basic requirements gathering, system specifications and vendor selection to start-up, staff placement, and operational governance. In a phrase: practical experience.
However, unlike traditional research or consulting firms, we have pioneered the skills modeling and transfer of user best-practices, using these capabilities:

  • Primary research of the industry’s most productive users and DAM service groups
  • 200-plus in-depth interviews with advanced DAM users and practitioners
  • Organizational design of best-of-class DAM service groups
  • Skills-capabilities models for key staff positions of a DAM service group
  • The most recent advances in online collaboration and task-based learning techniques
  • Peer tutoring of busy professional in social networking workspaces, and
  • Masterclass facilitation of service-innovation projects

In concrete and specific terms, we have reverse-engineered over 100 successful DAM operations and programs, breaking down complex projects into small, easily learned chunks—the basic programs and services of the Academy.

Introductory Tutorials

Offered through Henry Stewart Events, the following half-day tutorials provide an excellent “get to know us” introduction:

  • Introducing Digital Asset Management MORE  | GO TO | PDF
  • Introducing Metadata and Taxonomy for DAM Professionals MORE | GO TO | PDF
  • Buying and Deploying DAM Systems MORE | GO TO | PDF
  • Advanced Metadata and Taxonomies for DAM Professionals MORE | GO TO | PDF
  • Managing Enterprise DAM Operations MORE | GO TO | PDF
  • Best Practices of Smart Asset Workflows MORE | GO TO | PDF
CIO/CTO Masterclasses

Offered through event partners, such as Clarion Events at Digital Content Monetization, and affiliated partners, these one-day masterclass assist firms in driving innovation into their organzations:

  • Transformational Content Infrastructure: Aligning digital content portfolios and infrastructure to satisfy the Empowered Consumer and business requirements of customer engagement lifecycle management MORE | PDF
  • Transformational Strategies for Customer Engagement: Futureproofing the technology roadmaps of media, entertainment, and publishing enterprises MORE | PDF
Basic Courses

Offered as an online course through the Fielding Institute, a fully accredited online university and its online certificate program, Masters in Media Psychology and Social Change, these

  • Fundamentals of DAM for Media Practitioners (online 10-week course) MORE | PDF
  • Fundamentals of Metadata and Taxonomy for Media Practitioners (online 10-week course) MORE | PDF
  • Offered in a blended classroom and online course through GISTICS:
  • Fundamentals of DAM for Content and Marketing Professionals MORE | PDF
  • Fundamentals of Metadata and Taxonomy for Content and Marketing Professionals MORE | PDF
Quick Start Systems

GISTICS and its affiliated sponsors, offer immersive three-day workshops in the SF Bay Area and Amsterdam. Quick Start Systems entail hands-on set-up and use of a live digital asset management and integrated rich-media workflow system (courtesy of our sponsor Assetlink and others) with a six-month prepaid subscription included:

  • Quick Start of DAM for Marketing: Supervised set of tasks to perform with a live DAM system (6-month user license included), enabling users to learn-by-doing with supplemental coaching and peer-based interactions in a social networking and collaboration environment MORE | PDF
Placement and Support

GISTICS and its affiliate, The Chase Group, offer the following staffing and temporary work services:

  • HR requirements package for DAM professionals: Best-practice position requirements for HR recruiting MORE | PDF
  • Placement of full-time employees: Placement, start up, and support of full-time DAM professionals MORE | PDF
    • VP or Director, Enterprise DAM
    • Manager, DAM Service Group
    • Administrator, DAM Applications and Databases
    • Digital Asset and Content Processing Specialists
    • Rights Clearance Specialists
    • Content Workflow Analyst
    • Master Librarian and Taxonomist
  • Placement of right-to-hire contractors: Placement and start-up support of needed DAM professionals, including right-to-hire consultants, temps, and independent professionals MORE | PDF
  • Performance support of key DAM staff: Customized skills development program for the following designated DAM staff MORE | PDF
  • Enterprise DAM Governance Council: Comprehensive framework with quick-start guidelines, tools, agendas, roles and responsibilities, and three-year operational business plan for managing a complex, expanding DAM services group MORE | PDF
Service Innovation Packages

GISTICS and its affiliates, The Chase Group and JAW Consulting, offer the following services (enumerated in a typical sequence of a solution lifecycle):
Pre-deployment   

  • Operational Business Plan for DAM Service Groups: Operational business plan with three-year budgets, staffing requirements, planned system enhancements, return-on-investment benchmarks, and plan-actual variance reports MORE | PDF
  • Stakeholder Communications and User Engagement Plan: Comprehensive plan with defined projects and timelines for communicating the benefits of a fully operational DAM Services group and supporting change management and user adoption MORE | PDF

Deployment

  • Quick Start of DAM for Marketing: Supervised set of tasks to perform with a live DAM system (6-month user license included), enabling users to learn-by-doing with supplemental coaching and peer-based interactions in a social networking and collaboration environment MORE | PDF

Post-deployment

  • Audit of DAM Operations: Comprehensive assessment of a firm’s operational capabilities, content portfolios, user acceptance, and overall performance of a Digital Asset Management services group MORE | PDF
  • Audit of Creative Procurement: Situation assessment of a firm’s current sourcing and procurement of advertising, creative, design, and digital marketing services, identifying the scope and business need for a Creative Agency Governance program MORE | PDF
  • RFI for Creative Governance Solution: Structured set of business requirements, use cases, and definitions for evaluating potential vendors and their particular capabilities MORE | PDF
  • Migrating Legacy DAM Systems: Tactical action plan for moving digital assets, offline content, and users to next-generation platforms delivered as an on-demand service, includes short-list of quality DAM service platforms, request for quotation, assessment of vendor proposals, and recommendations MORE | PDF

For more information about
Academy of Digital Asset Management, its courses or services, please
Michael Moon, CEO, GISTICS Incorporated
92 Templar Place, Oakland, CA 94618 USA
Tel +1 510.450.9999 | Mobile +1 415.509.5023  | Skype: michael_moon | Fax +1 510.601.0563