Gistics President, Michael Moon, gets his hands around the big picture

GISTICS cordially invites you to download these complimentary publications.

Orchestrating the Customer Engagement Cycle

Introducing the Customer Engagement Cycle

Enterprise-Media-Collaboration

Business-Case-for-On-Demand-Delivery-of-Digital-Asset-Management-in-Global-Marketing-Operations

Digital-Supply-Chain-Strategies-for-Visual-Communications-and-Marketing-Content

Pan-Regional-Marketing-Productivity-Dividends-from-Outsourced-Collateral-Operations

Building-a-Global-Brand-Franchise-Platform-in-Randstad-Holding

Business-Case-for-Digital-Asset-Management

Business-Case-for-Outsourcing-Pan-Regional-Marketing-Communications


Featured Event: Henry Stewart BUSINESS BRIEFING ON DAM

Join Michael Moon and Joel Warwick at the Chicago Henry Stewart DAM One Day Briefing—at the Avenue Hotel, Chicago, IL,
Thursday, 29 October, 2009

Masters of Digital Assets presents optional pre- and post-conference masterclass tutorials led by MoDA members Michael Moon, CEO, GISTICS and widely acclaimed thought leader, analyst and workshop facilitator, and Joel Warwick, Principal, DAM & CMS Consultancy.

for more information
to register online

 HS DAM NY

Featured sessions

PRE-EVENT TUTORIAL
Fundamentals of Digital Asset Management—Wednesday, 28 October, 2:00pm - 5:00pm
Masterclass tutorial in mapping business strategy and organizational requirements for improving productivity, reducing costs, and speeding time to market of published content and reusable media. This practical 'how to' tutorial establishes a foundation for understanding DAM as a business-productivity strategy. It will enable participants to compare and contrast various technical systems as well as to assess whether their firm should build, buy, rent, or by-pass the purchase and deployment of on-premise software applications or alternatively, subscribe to an on-demand software-as-a-service.

PRESENTATION: Key Trends in DAM Today—What is it? Who uses it? —Thursday, 29 October
Michael Moon, CEO, GISTICS presents on evolving DAM strategies: Creative works-in-process, marcom image portals, media service platforms, smart media factories, and DAM operations: moving from a project to an ongoing program.

PRESENTATION: DAM Services Groups—the essential roles, accountabilities, and skills of a DAM Operation— Thursday, 29 October, Joel Warwick, Principal, DAM & CMS Consultancy presents on evolving from a project mindset to an operations mindset.

POST-EVENT TUTORIAL: Buying and Deploying DAM, Friday, 30 October, 9:30am - 12:30pm
Masterclass tutorial in buying the 'right' DAM capability for your organization and driving its rapid adoption and payback. This practical 'how to' tutorial provides structured, best practice approaches to predeployment and post-deployment start-up processes. Consider this session as an essential innovation platform for all organizations evaluating, about to deploy or currently deploying a DAM or MOM solution.

POST-EVENT TUTORIAL: Enterprise DAM Operations, Friday, 30 October, 2:00pm - 5:00pm
Masterclass tutorial in the critical systems, processes and accountabilities for delivering strategic value to your enterprise. Many DAM projects fail to deliver the planned and expected value. Why? DAM project owners need to build operational capabilities of a DAM services group or enterprise DAM operations. This practical ' how to' tutorial provides structured, best-practice approaches for maximizing return on investment from your DAM.

BEST PRACTICE COMPENDIA AVAILABLE FOR PURCHASE

Journal of Digital Asset Management proudly launches its innovative Best Practice Compendia.

Whether you’re focused on protecting your brand, bringing exciting new elements into the publishing supply chain, experimenting with social media, or transforming your business into a multimedia platform, you can bypass the archives and go straight to the compendium that’s most relevant for you and your business.

All articles are taken from volumes of the Journal and have been specially selected by the Editor, Michael Moon. Five new titles are available:

To order any of the Best Practice Compendia, please print out the order form below and send it to:
Victoria Rae | Palgrave Macmillan Journals | Houndmills, Basingstoke | Hants RG21 6XS | UK | Telephone: +44 (0) 1256 329242 | Fax: +44 (0) 1256 353774
Email: damcompendia@palgrave.com

Best Practice Compendia order form

FEATURED SURVEY

marketing supply chain institute

MASTERS OF DIGITAL ASSETS MEETUP GROUP

Please join our new meetup group: MoDA (Masters of Digital Assets

SEEKING

DIRECTOR, MARKETING OPERATIONS 10 Sep 08 Helsinki, FI
Enterprise 2.0 Oy

Aggressive, global enterprise seeks operational executive to integrate regional marketing groups into a world-class marketing operation using best practices for multi-channel marketing analytics, 360-degree customer engagement, marketing supply-chain management, pan-regional localization, and MRM systems. Inspire your country teams to move to the next level of operational excellence, speed new project deployments, increase organizational adoption of new systems, and innovate new marketing processes for engaging customers throughout the stakeholder lifecycle. Career path for this position leads directly to the Chief Marketing Officer.

Interested candidates should read these white papers:

Or, call me, Michael Moon, President & CEO, GISTICS, +1 510 450 9999

NEW DIGITAL "THINKING" TANK

WHAT’S YOUR GOOGLE STRATEGY.com?

What do master-class practitioners, innovation leaders, subject matter experts, and researchers say about the realities of doing business in a world changed forever by Google? How can you use these insights to build new operational strategies, process innovations, and methodologies for managing in Google-disrupted markets? Learn how Innovation Leadership Academies make this possible, in GISTICS new digital "thinking" tank, What’s Your Google Strategy.com