"Go to any three-day-long developer conference, you get all the info about the tech, but what your really see is people getting together who have never met before. It's a club. The world of Second Life provides an excellent approximation of what we do in real life...We lose some of the face-to-face interaction but we gain from people being more candid...Just becuase it's in a virtual space doesn't mean it can't be as real."

Chris Melissinos, Chief Gaming Officer, Sun Microsystems | BtoB Magazine 11 Decemeber 2006

The Net has only made it worse: we suffer from too much information. What is the nature of information? One take: abstracted and symbolized representations of personal, subjective experience.

If stipulated, it then follows that information that has value connects with experience, inducing or supporting informed action.

What links abstracted representations with subjective experience?

We hold that communication, interaction, and collaboration in a social setting, especially among social peers in context with shared objects and vocabularies, speeds the linkage of information and experience.

The scarce and growing more scare resource in the modern world comprises social contexts in which peers can communcate, interact, and collaborate, using shared objects and vocabularies to produce a desired result or induce informed action towards attaining a desired result.